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Why Investing in Good Photos is Essential to Your Business

A black and white image of two Christian business podcast for women ladies looking at the back of a camera for their Christian business women's podcast.

If you have a website, a social media account, or a sales page, then you need good photos. Your photos tell a story and stories sell. Not sure how to get started with good photos? We’re talking all about how you can get the most bang for your buck with photos and why investing in good photos is essential to your business.

Show People What You Do With Pictures

Showing people what you do with pictures is a powerful way to make sales. And good pictures are more than just headshots or a quick iPhone selfie. Your photos need to be well thought-out, planned, and quality. Good pictures that match your brand help give you confidence and show you have a solid business.  Hiring a branding photographer is a great way to develop a portfolio of pictures. However, there are ways you can get good photos without having to pay thousands of dollars. 

Make a Plan for Your Pictures

Because we live in a visual world, having good pictures is essential. You’ll want to spend money on your hair, makeup, and nails, as well as the right clothing. Making sure everything in your pictures – including props – matches your branding means you can have a seamless story told throughout your website, social media, and sales pages. 

If you can’t afford a full branding shoot, you can plan to take one with a friend. Or, you can work with a photographer to exchange services. Start saving for good photos now, so you can get them in the future. 

How to Know It’s Time to Invest in Good Photos

You know you’re ready for investing in photos when you have an established business foundation. Getting pictures taking too early means you’re guessing at your branding colors, vibe, and the story you want to tell, and that can be a waste of money. If you have a website, do regular presentations, are selling a course, have a sales page, or are running Facebook ads, these are all good signs that investing in good photography is essential for your business and right for you!

Looking for Branding Photos? Contact Lisa to get started! 

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